7 Food Blogging Mistakes. Today I am sharing with you the 7 biggest blogging mistakes that I see as a blog visitor. Have a read and see which of these blogging mistakes is YOU.
Recently I was putting together a round up post on our food blog for the top 101 Instant Pot Keto Recipes. What struck me, was the amount of food bloggers that were making HUGE mistakes on their food blogs, that needed rectifying.
Today I want to share with you a few of them, so that you can ask yourself if this is YOU?
#1 They Stopped Food Blogging
This must be one of the biggest HATES that as both a reader and a fellow blogger we experience. You get into a blog, you really like the content and then just like that they stop blogging.
There was one fellow food blogger that I knew well. She was a lovely lady, got amazing SEO traffic and had gone viral a few times on Pinterest too. When I first met her she got more traffic than me.
Then after a successful post the October of 2017, I haven’t seen anything of her.
Her Mediavine account is still active, so she will have her hosting fees covered. But not one blog post has happened. If you’ve had enough of your blog, then sell it and make some money off it when its at its best, don’t just let it slowly die.
#2 They Don’t Blog Regularly
This leads me onto the second blogging mistake and that is they don’t blog regularly. A blog needs to be fed regular content in order to grow. Readers like to understand how often they are going to get a new recipe. Social media followers want regular content that they can share.
There is nothing wrong with putting out 2 new quality recipes per week. Just like it is okay to put out 5 quality recipes a week. Its about being consistent.
Always been there and always offering your readers something new.
There is an American food blog I know of. Its been around since 2010 and I am not a fan of the recipes. In fact, I can’t stand them. I’m allergic to nuts and it has nuts in nearly every recipe and every sponsorship is either nuts or processed foods. It also is not easy to understand outside of the US as there is no metric measurements. But she is a fantastic writer and photographer and I LOVE any posts she does that is not a recipe.
But what she has done is to be there. She has always got out 2 new recipes a week for over 8 years and it has helped her build up long term traffic to her site.
There is a lot of people out there that hate her, but those that do, tend to be the ones that are not consistent and haven’t given it, their all like she has.
#3 Their Blog Is NOT Legal
It amazes me how many high earning and high traffic food blogs are not legal. By not legal I mean they have NO FTC or GDPR notices running on their site.
For every 10 food blogs that I visit I will find that only 3 in every 10 will be compliant with the GDPR policies.
These are BIG food blogs that have been around a while, have the team in place already and have the money to be able to make sure they are legal.
Not that its okay for small food blogs not to be legal, but you expect greater things from the bigger bloggers.
I am one of those readers that hates the use of my cookies been used. I hate it when I visit Amazon to buy my husband a Christmas present that he then visits a blog and my present is sat in front of him via the ads.
Or that you get heavy sales tactics used on you, because you previously visited a sales page.
This message I saw on FB using retargeted ads totally annoyed me:
Hey, I noticed you were on the checkout page for the xxxxx For Bloggers Course…but you didn’t complete your order!
Can I ask why? Did you have trouble checking out? Did you have more questions? Am I not pretty enough for you???
Let me know! You can also finish your purchase here: xxxx
Of course, I have replaced the name of his course and the url with xxxxs, as he’s not the type of person I would ever promote. I never did tell him why I didn’t purchase. But let’s just say it was 1000% more money then I would consider paying for a course like his. $27 and I might have paid, but I think he wanted about $400 for it.
Plus, if he is teaching people in his course how to do aggressive sales ads on Facebook, then I wouldn’t want to know.
But what I didn’t know is that I needed to update my settings in FB against ads like this, which I then did, he then targeted me again from another of his Facebook pages.
Even though some people don’t have a problem with this, others will. If you’re not legal, there is always a risk that someone will report you and it’s just not worth it.
#4 Excessive Pop Ups
When I visit a food blog, it feels like I must click several things off, before I get the chance to read the content that I arrived at the site looking for.
I end up with all this happening to me at once:
- Notification subscriber button
- Hello bar
- Subscribe pop up
- Social media share buttons
- Miltotree social shares
- Bottom of the page ad
All this adds up, especially when a visitor is coming in from a mobile phone. Its information overload to the visitor.
Frequently, I will visit a blog on my phone and the pop up isn’t suitable for mobile and I can’t see the cross to lose the pop up. This means I can’t read the content and leave the page.
I am not saying you should get rid of all of these pop ups if you don’t want to, but you shouldn’t have that many. You should reduce them down so that the visitor has the best experience. For example, on recipethis.com we have the GDPR policies for our visitors as well as the bottom of the page ad.
#5 The Blog Loads TOO Slow
This must be the biggest hate ever that as a reader and a blog owner I have. If it takes too long to load, then a visitor is going to get bored and leave the site. I have left several sites over the years for this reason.
I would suggest visiting your site when you’re on just average broadband and then you can see it how the average visitor sees it and determine whether your site is too slow or not and then decide what you can do to improve it for the visitor.
#6 The Blog Has TOO Many Ads
This is a big problem as it ruins the experience for the reader. Many of the advertising networks allow you to have a lot of ads per page for your blog content. Many, many years ago it was just 3-5 now you see a lot of posts with 10-15 ads.
Even worse, the ads will be for the same thing throughout and its very off putting.
I get that people want to make more money from their food blog, but there needs to be an in between balance.
We are with Mediavine and they have loads of options to choose from:
We use the 28% of the content as this is good for us and for our readers.
#7 Lack Of Originality
I must have mentioned this many times, over the years, but it is so true. My saying in my internet marketing days was to remember “to stand out from the crowd”. It is so true.
I remember one week over summer last year. I visited about 100 food blogs for a round up and 75% of them had the exact same recipes. Is it coincidence? Are they all using the same Google Trends account? Or are they looking at high traffic blogs from the summer before and doing their version?
I get that we all want to eat similar foods and we go after high traffic keywords, but there are billions of keywords we could choose from and if you dig a bit deeper, you’ll find something much more original to recipe test.
Now those are the 7 biggest mistakes that I see regularly on food blogs and I recommend that you take action and improve your blog.
Visit your blog as a reader and see what needs improving and how you can bring new life to your food blog. Think about the speed of your site, the image positions, the pop ups and give it considerable thought.
We’re not perfect. We know that we have areas on our food blog too that we would like to improve. We have been going through the long process of adding nutritional information to all our recipes and imperial and metric converters. Its well on its way, but when you have 1000+ posts it’s a long job!
As well as this, when our traffic is a bit quieter in the summer we plan to move onto a better blog theme. We already have 2 favourites and it’s a case of agreeing which one we like the most!
But for us its all about the visitor experience. Keeping people on our site for longer, keeping people engaged, keeping our bounce rate down and keeping our loyal readers.