7 Monthly Blogging Expenses That Are Essential For A Profitable Food Blog. Today I am sharing with you the 7 most important blogging expenses that we have at RecipeThis.com for us to achieve a profitable food blog.
I am a tight person. My husband calls me tight all the time. I cringe at him when he wants to upgrade his phone after a year, I am obsessed with keeping our grocery shopping bill as low as possible and love shopping in charity shops.
I also bought a lot of my kids Christmas presents from Facebook Groups, get a buzz out of clearance foods and use the same cheese grater that was a wedding present at my parents wedding in 1976.
I am just as tight when it comes to my food blog.
I don’t mind spending money on my food blog, if it is justified, but if there is a free shortcut then I am there.
I cringe at some of the blogging income reports by others, when I see high expenses on their blogs.
I have also never paid for any of the silly overpriced extras that many do.
- No Overpriced blogging courses
- No Leadpages
- No SEMRush
It’s not that I don’t spend money on my food blog, because I do. I just spend it on the right things.
Instead of buying an overpriced course, why not research what the people behind the course are doing in their own niches. That way you often get to see a lot more than what’s in their courses. They are never going to share everything, as its like giving away their dark secrets and they would go bust.
If they have a Facebook Ads Course, then check out who their clients are, and what they did for the clients and rinse and repeat. Or come up with your own ideas or strategies.
But today, I want to share with you what I believe is worthy of your money, so that you can buy the right things and use it to naturally improve your blogging business.
I love Aweber and did you know, that they have won a bunch of competitions for their super awesome customer service?
I have used them for more than a decade and they have never let me down in my email marketing. If you get stuck its like having your own email marketing guru there to help you.
Unlike MailChimp you can send out unlimited emails for the same price. You just pay a monthly fee based on how many subscribers you have on the bill date.
It starts at $19 a month and then gradually increases depending on your list size.
Even better, they have a lot of different settings within your account. You can tags to your subscribers, set up campaigns, set up a follow up sequence, back up your subscribers, have different one time offers depending on the sign up form that people used and so on.
I love the tags the most. I can add the tag air fryer, whenever someone clicks on an air fryer recipe. I can then use that tag to add them to an air fryer campaign. Then through that campaign I can just sell them air fryer products.
I can do the same for all different parts of my site and it means that the content that the reader receives is a lot more relevant.
I also love the fact that every customer is treated equally. Regardless of being a new customer with 100 subscribers to one that pays more and has 100,000 emails, you get the exact same features:
There is a lack of fancy templates for getting subscribers, but I found that this has never affected my opt in rate.
I am on a few Pinterest Groups and have used Pinterest groups to grow my food blog since I started it in late 2015. I remember the summer I started using Tailwind and how much my Pinterest traffic grew overnight.
Since then I use it every day.
Whenever I have a new recipe or a new blog post I schedule all the graphics in it, to relevant Pinterest boards, including my own.
This takes me about 20 minutes a day and considering I have 300 boards to consider, this is a time saving dream.
We pay just over $100 a year for this, and it is money well spent.
I am not on the Smart Loop though as I find it better to run through normal scheduling instead.
I am also considering paying for Tailwind Tribes, when I have the time to invest in setting it up and getting it running. I imagine this will be running by the summer.
My husband and I have a Canon digital camera (this is the like the one we have) as well as an iPhone 7. The phone is used more for step by step photos and behind the scenes snaps and final photos are taken from the Canon.
We love the apps that come with the iPhone as I can go in and edit as I take the photos and it is so much easier.
As you know I am a money saver, so an iPhone to me seemed like a HUGE sum of money for a phone and it wasn’t a purchase I made easily.
To pay for our iPhone7, I part exchanged it for our old Canon, an old phone and some other bits and pieces. Then the balance was covered from Christmas money from my parents.
We are so pleased with it, we plan to get another soon. With the next one Dominic has a lot of points that will become available with Vodaphone and it will mean we will get one for half price.
#4 My Virtual Assistants Team
If you want to grow your food blogging business, you must understand that you can’t do everything. There are just not enough hours in the day. If you talk to any blogger, they will tell you how much more their income has grown after outsourcing certain parts of their business.
We have outsourced to the Philippines since 2009 and hire for the backend of the business. They don’t answer our emails, write our blog posts or post on social media, as that is part of us and our brand. But things like keyword research, loading content onto Tailwind Tribes, editing ebooks etc can all be done by a quality virtual assistant.
It can take a while to find a good one, but when you do, they will be loyal to you and work for you for years to come.
The standard rate for a full-time virtual assistant differs but the norm is between $1 and $2 per hour. Perfect for if you have a small blog with a small budget.
We recommend looking on Facebook Groups for finding a good virtual assistant and then once you have one, ask their friends if they are looking for work.
We are with WPopt at the moment, but right now he is so focused on his current hosting customers that he is not taking on any new clients.
If you’re starting out on a new blog, we would recommend to you BlueHost or Hostgator. Ourselves and our clients started out with one of these two and BlueHost even offer services for bigger traffic bloggers now.
For starting out the prices start at $2.95 per month and offer fantastic value for money.
I love Canva and have been a loyal customer of theirs for a few years now. Its for those that don’t want to or can’t use Photoshop as an easy, let’s get learning service.
The fee for Canva on a paid account is $12.99.
The big difference between paid and free is that you can have your company colours, company logo and a lot of other brand assets running from the account.
I also love the fact that you can upload favourite fonts, images and that they have a million+ free stock library.
They also do all kinds of styles too. You could make an ecover, an infographic, a social media banner or even a blog title image.
Shutterstock is not the cheapest for stock photos but you can pay a monthly fee and you get a lot of royalty free high quality stock photos for your money.
I would go as far as saying that they’re the BEST for quality and you get what you pay for.
What I tend to do, is look at what I have coming up and then plan in advance my photos that I need. Then I pay for a months’ worth and use it for the maximum amount.
I normally pay for just 350 images and this keeps my stock library full for a while!
In the early days, I would waste money by paying for it monthly and then not using them all up.
I use Shutterstock for vectors mainly. We can take recipe photos but having good vectors and good pictures to use on our blogging tips posts is a problem.
It means the difference between an infographic looking okay and looking amazing.
Also, I have noticed scams recently, where people ask you to prove paying for stock photos and its easy to prove your image through shutterstock compared to the free sites.
Take Action: Sign Up For Shutterstock Today!