7 Reasons Why You’re Not Making Money Food Blogging. Have you ever wondered why other people are making money from their food blog and you’re not? Then have a read through our list and discover 7 reasons that could be reducing your chances of making money blogging.
Have you ever wondered why someone else is making money blogging and you’re not? Or what you could do to be able to earn more from your blog?
I should mention that all the strategies below DO NOT involve paying for ads or spending any money at all on your food blog. Its all easy to implement simple changes.
Then if so, read on as I share with you the 7 top reasons why you’re not making money food blogging.
#1 Too Many Ads on Your Pages
Let’s say you’re with an advertising network. It might be AdThrive, Monumetric, Ezoic or even MediaVine.
You have ads running on your site and you look on your dashboard and realise that you can increase your ads and earn more money.
That sounds fantastic doesn’t it?
You’re taking your ads from 5 per page to 12 and your income shoots up from $25 a day to $45.
Then your affiliate income drops, your ebook income tanks, but hey you’re still earning $45 a day ($1350 a month) from your advertising network.
Even though your advertising network income has nearly doubled, you’re hardly making anything elsewhere.
This is because the reader is distracted so much by these ads that are often not targeted to the reader, that they are not noticing your affiliate links or your digital products anymore.
Instead taking it down to a middle zone, can really help your other sources of blog income and you will be surprised by the results.
#2 Ads On Money Making Pages
The biggest mistake here, is that you might have ads on your high earning pages, that you seriously need to consider turning off.
Let’s say for example you have a blog post about curing your high blood pressure and how you did it naturally. You use this post to either get people on your mailing list with a free printable, or you have a handful of quality products that you are affiliating on this post.
Those on your mailing list will then be presented with a campaign that sells these affiliate products.
Each reader to this post, has the potential to earn you $127 in affiliate revenue. So why would you have a ad served on this post that could earn you just $0.12 before they leave your site forever?
For example on our Butcher Box Review that we recently wrote, we can earn $25 per affiliate sign up and we have ZERO ads on the post, as we want customers to focus on buying through our affiliate link and NOT a small PPC ad.
#3 Your Top Traffic Posts Are Not Monetised
This is the biggest mistake I ever see and if this is YOU, stop what you’re doing, THINK about it and work on this as soon as possible.
Imagine you went viral, or you just have a post that does very well in Google or on Pinterest.
Let’s say it is a recipe for a chicken casserole.
I would focus first on affiliate marketing:
- Have you affiliated and added information in for your favourite casserole dish?
- What about the ingredients in your recipe?
- Could you link out to more blog posts with affiliate links in them?
- Could you provide a printable that also has affiliate links?
- Is there extra resources that could help the reader with the recipe?
- Would it fit in with a digital product such as a chicken recipe cookbook?
Then I would be looking at reducing my ads so that I can make more money from affiliate marketing and nothing is stopping you creating a recipe ebook around it in the future.
#4 Inadequate Affiliate Links On Your Posts
This is the burning question. Take any of your new recipes or any other type of content and ask yourself, how many links on that post is an affiliate link?
On a short post aim for 3 but a longer post, I would recommend anything where you feel it is relevant, without it being annoying to your customer.
On our Instant Pot Pressure Cooker recipes, we will often have at least 2 promoting the Instant Pot, links to ingredients used in the recipe and anything else that comes up that is relevant to the reader.
I see so many recipe sites where they have hardly any affiliate links at all. Some of these sites get a lot of traffic too. On the average blog I can imagine that they are losing out on $50,000 in annual affiliate revenue.
I would recommend that you go through your top 100 traffic posts and then for each of those posts make sure you have adequate affiliate links.
#5 Not Focusing On Making Money From Your Food Blog
An affiliate marketer that I admired, many years ago told me that you must focus everyday on earning money from your business. That you take at least one action each time you have a workday that focuses on increasing your income.
This person was very good at email marketing and I haven’t heard from him for many years.
But he was spot on.
- Are you going to add to your follow up sequence a message with affiliate links?
- Are you going to work on a new ebook today that will bring you sales?
- Are you researching a new affiliate blog post?
How about when you write your content for your blog, how often do you think in advance of writing the post about how that post will generate an income?
Or are you just writing a new recipe and hoping for the best?
Here is an idea:
Have a plan for affiliate Sunday, where each Sunday you publish a blog post that is thoughtfully written with affiliate links in mind.
#6 Not Focusing On Digital Products Of Your Own
Affiliate marketing is nice, but it often pays on net60, the affiliate programme might be cancelled and there is not much overall certainty with it.
But with your own digital products, you have complete control.
There are blogs with just 100,000-page views earning more than those with 10,000,000-page views. This is because of digital products. Have your own products that fit in with the traffic surrounding your site and you’re onto a winner.
Forget getting a book deal. Unless you’re Jamie Oliver you’re going to have to sell millions in order to make a decent income.
Instead focus on selling ebooks via your own blog. There is no agents fee, you can set your own theme and you can make a lot more from it. I have been approached many times and offered book deals, but the profit margin turns me off.
Imagine you have some popular chicken posts in the slow cooker. Then bring out a chicken slow cooker recipe book. Its promoted via all your popular slow cooker chicken recipes and sells itself.
You sell it for $12 and after card processing fees you earn $9 a sale. Sell 250 of them a month and you’ve added an extra $2250 monthly income or $27,000 a year.
Once set up its passive income as your posts are already successful.
Then rinse and repeat for each set of popular posts that you can group together.
Just imagine with a book deal and with many telling me they earn $0.40 a sale, you would have to sell 5,000+ copies to make the same amount of money.
#7 Beyond Black Friday
On a lot of food blogs, I notice that they only pay attention to affiliate marketing or selling their own products or emailing their mailing list during seasonal times.
Black Friday, they are all at it, then the rest of the year NOTHING BUT a weekly notification with their latest recipes.
They will mention how high their affiliate income is during Black Friday, but what they need to do is focus on the rest of the year.
Start by planning a money-making campaign for each month of the year.
Ask yourself how you can improve your income next month and then follow this on for the rest of the year.
If you stick to a theme for each month, then a year from now you could reuse what you did that worked from last year and all the work has already been done.
Take Action Today!
The 7 reasons above why you’re not making money from your food blog are based around having a strategy or a plan in place to make things happen.
You need to be focused on making the changes above, as well as having this strategy ready to go when you next go viral or you next have a high traffic post.
Strategy is everything and I have strategies for social media, strategies for viral blog posts and what reviews I am going to write next.
Put a simple plan into action and let the money increase on your food blog.