Food Blogging Traffic & Income Report for April 2018. Watch over my shoulder as I show you how to increase traffic and improve your income on your food blog.
I gave up a career in internet marketing to become a food blogger. A decision that I am so proud of and have absolutely no regrets. I have always been really into my food, have loved creating new recipes and can rarely ever stick to a recipe as I want to change it and make it my own.
I am also a talkaholic therefore being able to write all day and every day is my dream job.
But of course, food blogging is no fairy-tale world. Like any job (even jobs that you love) it has its drawbacks.
We were filling in a food blogging survey recently and asked us what the biggest problems was as far as being a food blogger is concerned and I came back with 2:
- Payment Processors
Payment processors has to be the worse as it always has you worrying that you can’t pay your business bills or you can’t be paid from others. Its that worry that you can just get that email and then PayPal has shut you down because you’re making too much or they want to investigate you and hold onto your money for 6 months.
I had one payment processor that I loved, I recommend it to a client that had bought my site, they decided it was me with 2 accounts and shut me down in an instant. All while I was on holiday, so I couldn’t deal with it.
Then there are other payment processors out there that want to charge you the earth because you live outside of the US. I’m with a really good payment processor right now for taking sponsored content payments, but how long is that going to last for?
Right now, I can’t even access my income from Amazon Canada because of payment processor issues and I am currently attempting to sort this out.
Stealing must be the number #2. I mean why do fellow food bloggers, feel that is okay to steal my ideas daily. It happens everyday and I have a list of 30 food blogs that get 2 million+ monthly page views (some as high as 10 million) that ALWAYS help themselves to my ideas and consider it to be okay.
I wonder if it’s a case of them being out of ideas because they have been at it for so long?
I did a series of posts back in late February/Early March for the air fryer and these recipes have been copied on other people’s blogs in the exact same order I did them on my blog on. To me that says that they have copied my ideas rather than just running a similar theme.
Of course, you can’t copyright Shepherd’s Pie, as it’s a recipe that is known around the world. But original ideas that you have done that are different from the norm, should be copyrighted, but with the way the food blogging works, it fails to protect the food blogger.
Sometimes I will have a brand-new idea that I want to run on my food blog. I am so concerned that people will steal my ideas before they go live, that I will be super secretive until the event happens. Isn’t that sad that I must do that?
I am approached about 20 times a year with publishing offers from publishing houses. When I ignore them, all that happens is they sign someone else that does a rewrite on my recipes.
Plus, with the food blogging world, I know I can only really do anything about it when they use my text or images. So, I must grin and bear it.
I just hope that Google takes priority to my content first as it came out first.
Dominic replies when I complain, that it’s the biggest form of flattery. But I don’t want to be flattered, I just want to write what I want to write about, without fear for lots of re-hashed versions.
Though I think the income reports don’t help, because when they see the traffic our niche generates more and more people want to jump on board.
I will just continue to monitor the ones that copy my work the most, seeing if they go far enough for me to put in a DMCA. I will try not for it to bug me too much and try and laugh off the anger.
How To Start A Food Blog
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Food Blogging: You Can’t Do Everything
This is very important to remember, and I believe this is one of the biggest reasons so many people get stressed over food blogging. You can’t work on everything and anything.
There is only so many hours in the day, so many hours that you can work on your food photography, your Pinterest, your SEO, your video production, your writing, your researching, finding sponsored clients and so on.
Just work on one area at a time.Read How @recipe_this made money from their food blog last month From Food BloggingClick To Tweet
For example, this is my You Tube traffic:
Pathetic isn’t it? I can’t remember what this is from. Whether it is a full year, my entire blog time or just the last month and the thing is I don’t mind. We all have to have an area to focus on and You Tube is rather far from my mind.
I like to use You Tube to enhance the content experience for my readers when I feel photos and podcasts and text can’t do that and I want to tell them more. Such as when I am showing them how to freeze raw chicken breasts or showing them the vegetables we have grown from scraps.
I don’t feel the need to turn every recipe into a video and hate those super fast food videos as it sets off my epilepsy.
So, its no surprise that You Tube is 213th on my traffic list.
If you see another food blogger that is getting loads of traffic from Pinterest or has a million Facebook likes when you have just 10,000 then chill out. Focus on 1-2 traffic sources at once and don’t feel like you must do it ALL.
Our Food Blogging Income During April 2018:
- Monumetric = $2194.10
- Free Products = $1385.70
- Amazon Associates = $723.32
- Amazon CPM Ads = $120.77
- Kindle = $100.49
- Adsense = $100.00
- Draft2Digital = $52.10
- Google Play = $22.96
Total Revenue = $4699.44
Our Food Blog Expenses During April 2018:
- Virtual Team = $300 (read here how I outsource to the Philippines)
- StudioPress Hosting = $47.00
- Aweber = $29.00
- Canva = $12.95
- Screenshot Monitor = $10.00
- Bluburry = $12.00
- Buffer = $10.00
- Nekkra UG = $5.00
Total Food Blogging Expenses = $425.95
This leads to a total food blogging income from Recipe This For April 2018 of $4273.49
When I look at the income above on the blog it looks fantastic. But in reality, it is not as good as it looks, and this is mainly down to our location in Portugal.
You see the Euro to the Dollar is not very kind to us and as most of our income has to be paid into a third-party facility like Payoneer, rather than on direct bank deposit we lose even more.
Then as well as this you often have payments that are paid 2-3 months after you have made the affiliate sales.
For example, we have money sat in our Amazon Canada account and haven’t even worked out how to get it out yet!
There are also the free product samples. They come in all the time as brands want their products featured on my blog. Of course, I can sell some of it, but you will never earn back the RRP for it.
Then of course, once you have exchanged it all into Euros I still have my accountants to pay, social security and of course 25% tax.
I reckon that if you took what I earn in Dollars then paid the tax and exchanged it, you would probably be talking 2000€ for every $5000 entering my bank account. When you think our living costs are around 1500€ we would probably be considering to be just over the surviving line.
Or in the UK with its benefits culture I would be entitled to a government top up!
I reckon we would have to triple our income for our blog for us to feel comfortable.
Recipe This Blog Traffic April 2018
It is a new month and we have had a lot going on. We have also moved our domain so it now shows up as https://www. Rather than just https://. This means that our traffic is all over the place at the moment.
Here is our traffic for April 2018:
For April of 2018 we are pleased to have done over 400,000 page views. Its our slump time of the year, before summer when it grows and then when it carries on growing throughout winter.
I like to compare to this time last year when we did just 191,000. So to say that with our April slump we are more than double of last year feels fantastic.
Here are our top 10 traffic sources for RecipeThis.com during April 2018:
Pinterest is on top this month thanks to a handful of pins that are doing exceptionally well. We also took off rich pins recently which has also helped.
We took off rich pins because we felt that when a blog post included other graphics as well as a recipe, that it looks weird and ruined the visitor experience.
Our summer holiday is getting closer and closer. That June road trip will be upon us before we know it. Right now, we are working on uploading as much content for RecipeThis.com for between June, July, August and early September as we can.
That way there is less pressure on us.
We will of course still have income figures to do for our income reports, accountability figures for our grocery challenge as these can’t be done ahead of time. But when it comes to recipes we are going as far ahead as we can.
I hope everyone else is excited about summer and looking forward to the warmer season.