Food Blogging Traffic & Income Report for February 2019. Watch over my shoulder as I show you how to increase traffic and improve your income on your food blog.
Prior to starting RecipeThis.com I called myself an internet marketer. I worked with people that wanted to start their own blogs and I would manage it for them. They would pay me a lump sum every month and this would cover things like blog content and social media, plus a couple of other things that I would suggest that they would implement each month.
As well as this I had my own ebooks and generated a good passive income from my mailing list.
I also had many side hustles such as creating new blogs, building up a passive income and then selling them.
My ebooks helped other people get started online and it was nice to give something back.
But I started to hate my job.
Lots of the websites that I managed, the owners had unfair expectations. They thought that if they paid for a few blog posts to be written and scheduled and for a bit of social media, that within a year they would be millionaires.
With their budgets the only option for blog content was $8 blog posts that were written by Eastern Europeans.
If they spent triple what they did, then their blogs would have been able to have better quality content written, would have had money to invest in social media and lots of other promotional methods.
Real life isn’t like that and of course the odd person will be lucky, but you need to make sure you are:
- Putting out awesome content NOT just cheap content
- That you’re working on your SEO for long term traffic
- That you’re sharing EVERYTHING on social media so that your business can grow
The internet is littered with cheap tacky content and you need to stand out from the crowd.
Working in internet marketing, I worked approximately 30 hours a week if not less and now I must work about 60 hours a week is a food blogger. The money is very similar right now, compared to my internet marketing days.
I could easily tone it down and do a 30-hour week and still earn money, but I want our food blog to grow and to be our long-term future.
BUT it’s all ours. Its as passive as we can make it and I LOVE FOOD. Food has been such a big passion of mine and I am so glad I made the swap.
I sold my internet marketing business 4 years ago to buy my house and carried on coaching until 2 years ago.
But now it feels really good
It feels fantastic that together as a family we have worked hard and built up a food blog with lots of passive income.
If you’re in a job you don’t like and want to work full time as a blogger, remember it is possible and that the hard work is worth it.
How To Start A Food Blog
Would you like to join me and be a full-time food blogger too? Would you like to take photos of your delicious food, talk and breathe food like I do? Then check out our free guide showing you how to start a food blog:
Or get the PDF version and be part of my how to start a food blog newsletter and always be in the loop when I share new food blogging tips and stories:
Our Food Blogging Income During February 2019:
- Ezoic = $4678.96
- Clickbank Ebook Sales = $844.54
- Amazon Associates = $552.24
- ButcherBox = $75.00
- Draft2Digital = $94.86
- Kindle = $47.93
- Google Play = $51.35
Total Revenue = $6344.88
Our Food Blog Expenses During February 2019:
- Ezoic Fees = $863.00
- Shutterstock = $226.24
- Hosting = $115.00
- Aweber = $49.00
- Screenshot Monitor = $33.21
- Canva = $12.95
- Bluburry = $12.00
- Microsoft Office = $10.59
- Email Management = $10.00
Total Food Blogging Expenses = $1331.99
This leads to a total food blogging income from Recipe This For February 2019 of $5012.89.
My Big HATE when it comes to reading income reports, is when they fabricate, exaggerate or just generally fake them to make them look better than they are. They want to be the next six figure blogger and believe nobody will care about their income unless it is sky high.
That is why the graphic you see at the top of this blog post is what I earned from my food blog AFTER expenses and not before.
We Now Have An Affiliate Programme!
Our 101 Instant Pot Recipes For Beginners has its own affiliate programme and you can earn 60% just by telling people about our awesome round up.
The affiliate page is here and you can also access it on the banner above.
It’s a product of ours that sells most days for us and is a big part of the ClickBank income that you see mentioned above.
If you’re looking for a new affiliate product in the pressure cooker niche, then this is it!
We started announcing it to potential affiliates a couple of days ago and so far so good. Its been really nice to read such positive feedback.
We’re Having A Month Back On Shutterstock
Sometimes I just need a vector, or I need a cute graphic to use in an infographic or a generic laptop picture for the site. Getting good graphics is hard work. I had somewhere recommended to me, but basically if you cancelled the subscription images you had already downloaded you wouldn’t have rights to.
I have always loved Shutterstock for non-recipe images but they can be expensive. So I decided to sign up for one monthly only and use my full quota. I paid 199 Euros and I get 750 images. It works out very cheap and you can easily grab a years worth of useful stock photos for that and you would be amazed at the choice.
I once used it to illustrate a travel blog and the choice was spectacular. So if you’re in the boat of wanting good graphics that you can use as you need them, then I recommend you sign up for a month and get what you need.
Plus, the bigger the subscription the cheaper it works out.
Here is the package on Shutterstock that we signed up for:
As well as this you can download past images whenever you like and if you have some legal problem you can reference when you got it. There are a lot of scam artists that operate on the free stock photo sites, so do think about that.
Recipe This Blog Traffic February 2019
We always get nervous the month after January. For us January is the most popular month of the year and after that it’s all downhill.
For February we achieved 421,000+ sessions and just over a million-page views. Not too bad compared to a few months back, but its also the come down from January and suddenly seeing your traffic half.
I would have liked to have seen 500,000 sessions but considering my blog is just over 3 years old I can’t complain too much. I know blogs with 10 million monthly page views, that were nowhere near us in year 3, so I must look at it in a positive light.
I also was listening to a podcast and in it the food blogger talked about use all having different levels of traffic when we start out and that some people are lucky if early content takes off.
Well that must be us. As in our first month of blogging a few of the posts went on to get more than 100,000-page views. In fact, out of the 12 million page views we have had I would say 8 of those posts (if not more) came from our first 90 days of blogging.
But compared to February of 2018 (a year earlier) it feels wonderful to see the growth. On average it is an 80% growth based on the previous year to now.
Here are our top 10 traffic sources for RecipeThis.com during February 2019:
I have noticed that some content does better in the search engines and some does better in Pinterest. Away from these two it is all about the round ups that we get featured in.
To many people our traffic probably looks really boring with the same old traffic sources all the time.
As I write this (apart from 4 posts) I am all written up for March and April and I am ready to start on May. I have about 6 posts already photographed and planned, that just needs typing up and scheduling for May. It feels like we’re making good progress in getting ahead.
I am planning to have a long summer break with the kids as I never got any maternity leave after having Jorge (he was born before RT turned 1) and Sofia starts nursery in September and I just want some time off.
April, May, June, July and August will be 2-day weeks for me.
That’s what is good about our traffic it is passive. We don’t do sponsored content anymore, we don’t do freelancing anymore and our income is just from affiliate marketing, ebook sales and advertising networks.
I am thankful to all of you for making this happen and letting me live my dream job as a food blogger.