Food Blogging Traffic & Income Report for January 2019. Watch over my shoulder as I show you how to increase traffic and improve your income on your food blog.
The first month of 2019 is already over here at RecipeThis.com and we are hitting the end of the high income months of the year. I love November to January for income and it always feels like after January, you have this steady slump until it starts to pick up again in autumn.
But watching the income decrease more and more through the summer months of 2018, it made me realise that I needed to do something about my income streams and the eggs in my basket and work on it more and more.
The first decision we made, was that we were going to work more on recycled content and to make more per customer, rather than relying heavily on advertising networks. We did this by moving our popular recycled content ebooks from the Kindle to Clickbank. This was a big deal because on Kindle we were averaging $2 a sale to averaging $12 a sale on Clickbank.
Imagine if this is YOU and how much more you can be making per sale. As 100 sales at $2 is just $200 compared to $12 that can potentially make you $1200.
We started working on this in September and since then it has generated a good steady stream of income.
Plus, this is all from content upgrades. Where people can pay for an ebook version of the content they are reading. So, it’s not like spending months on a cookbook only to earn $1 per book sale.
This is also one of the main reasons, when I get a LOT of offers for book deals that I don’t even bother negotiating.
Though, it still takes time to put together, but as it is promoted via popular posts, its 100% passive income once set up.
Now that we have done this, I am ready to start with courses on Teachable and looking forward to creating lots of new products in 2019.
But REMEMBER to focus on one thing at once. We focused on just our content upgrades for a few months and now we will be focusing on some brand new products, that way you don’t have information overload and turn into a stressed out mess.
How To Start A Food Blog
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The Amazon Income That Gets Smaller & Smaller
One complaint that I see in every income report that I read, is the Amazon income. It is depressing given how much time has been dedicated to Amazon and linking out in your recipes and other blog posts.
We all want to give it up and find the next better thing, but I have hunted it down and there isn’t one. I truly believe that Amazon have cornered the market and that we are all waiting and hoping for what is around the corner.
I look at my own Amazon income and the income I used to get used to be based on click bait and the fact that people would order later, with the cookie being quite long. That people wouldn’t know what I was talking about, would click through and then I would get a sale for something unrelated a week later.
I would also generate sales volume and get a higher commission because of this.
Both of these things don’t apply now to the Amazon affiliate programme.
I also looked back and compared with November for the previous year. I earned 25% less in 2018 compared to 2017, even though 2018 traffic was much higher.
Take November and the month of Black Friday. I earned just over $600 between Amazon USA, UK and Canada. Pathetic really. Especially when you take into account that I sold a huge amount of gift cards and they don’t give anything for those.
How long before that rule applies to kitchen gadgets, recipe ingredients or even food?
All we can really do is diversify our income to other affiliate products and hope for the best. Or like me focus more on our own products which we have greater control over.
If you have a read further down you will see I have started my own affiliate programme!
Our Food Blogging Income During January 2019:
- Ezoic = $7271.92
- Clickbank Ebook Sales = $1892.25
- Amazon Associates = $1189.00
- ButcherBox = $125.00
- Draft2Digital = $116.42
- Kindle = $92.62
- Google Play = $20.95
Total Revenue = $10,708.16
Our Food Blog Expenses During January 2019:
- Ezoic Fees = $1071.84
- Hosting = $115.00
- Online Jobs Philippines = $69.00
- Virtual Assisants = $60.00
- Aweber = $49.00
- Canva = $12.95
- Bluburry = $12.00
- Microsoft Office = $10.59
- Email Management = $10.00
- Screenshot Monitor = $5.00
Total Food Blogging Expenses = $1415.38
This leads to a total food blogging income from Recipe This For January 2019 of $9292.78
My Big HATE when it comes to reading income reports, is when they fabricate, exaggerate or just generally fake them to make them look better than they are. They want to be the next six figure blogger and believe nobody will care about their income unless it is sky high.
I read an income report last week and I could tell he had gone vague and based on being around for years I would estimate that the income had been exaggerated by 80%. Yet if I was him, I would have still been happy to have generated a good passive income of $4000 a month rather than wanting to make out he earned $19000 a month.
When I started out my dream income was $4000 a month!
Rant over – I am just sick of all the fakes around at the moment and they are making it so unrealistic to new bloggers.
The amount you see above in the graphic is what I received not a higher amount before expenses as I feel that gives it a much better reflection. My Clickbank income recorded above is after ALL THEIR FEES and not before. The same goes with Kindle and so forth.
Just like with Ezoic you’re seeing what I received and what they charged us for their service. As they charge you a fee rather than a percentage like you pay with MediaVine.
Two Totally Different January Income Reports
When I compare to the January income report from the year before, you would think that the income was identical. Two $10,000 months and overall an excellent month. But there were 2 big differences:
Last year we had an unexpected bill and had to find $1000 immediately and meant we lived the month in poverty.
Because Monuemtric was our Ad Network last year and just like with people on Mediavine we had to wait a couple of months for the payment. With Ezoic they pay out fast like Google Adsense. So, we have our December income already.
We don’t have sponsored content. This is a big deal for us as we wanted to walk away from sponsored content for good and never look back. Because of this we worked on our other income sources and built it up to $10,000 without any sponsored work!
Yet we banked in January this year 8,000€ yet because of last year and waiting for payments and unexpected bills it was JUST 2,100€. Its amazing to say that its 4 times the money and our blog generated the same amount.
So, next time you read an income report that earns $10,000, it will make you wonder how much money they got that month, how much is locked in net60 and how much is going towards business bills.
I LOVE To Read
I will spend a week bingeing about new practices for Pinterest or how to improve my Pinterest pins. I will read blogs and see what is trending and in season. Especially for other countries as its nice to see different cultures experiencing food.
I also love reading about all the latest trends in food and it amazes me how many new recipes I have tried, that if I wasn’t a food blogger, would never have happened.
I always dedicate 2 hours to reading every night before bed on my tablet when the kids are in bed and while we are watching TV.
There is no greater way to learn new things than explore what is going on around you.
Just remember that instead of spending money you can’t afford on overpriced courses.
We Now Have An Affiliate Programme!
Our popular post 101 Instant Pot Recipes For Beginners now has its own affiliate programme and pays out a whopping 60% through Clickbank!
All you do is point them (with your affiliate link) to our highly converting blog post and then our sales funnel will do the rest.
They might join our mailing list. If they do they will receive our Instant Pot updates encouraging them to buy our 4 different Instant Pot products or a mega bundle of all of our products.
Then if we bring out new Instant Pot products they would have the chance to buy these too with your affiliate link.
Or they might head straight to our 101 Instant Pot Sales Page and you would earn 60% commission from this.
The affiliate page is here as well as how to get your affiliate link and access to the affiliate banners. We recommend what we do, which is adding affiliate links to your popular Instant Pot posts.
Plus think of the income compared to how much you get for affiliating the latest Instant Pot Accessory. One sale of our main 101 Instant Pot recipes would earn you $9, or $18 for the main Instant Pot archives with lifetime updates.
Compare this to affiliating an Instant Pot accessories pack on Amazon and earning just $1.71 per sale.
It might not seem like a big difference when you only have 1-2 sales a month on Amazon, but as your traffic grows 1,000 sales a year can be the difference between earning $18,000 in affiliate commissions and JUST $1710.
NO Net60 or Net90 as the money heads straight to your ClickBank account and you can be getting paid weekly if you want to.
Isn’t that a fantastic addition to RecipeThis.com?
Recipe This Blog Traffic January 2019
We had a better January than we could possibly have hoped for. Our dream was to match December and our first 1 million-page views, by making it 2 months in a row and we did it.
In fact, we did 2 million-page views in one month!!!!
We also matched what we did in page views in January 2018 as sessions in January 2019, so it just shows growth is happening.
Can I just jump up and down and get excited over that for a moment????
We have just passed our 3rd year here at RecipeThis.com and it makes me so pleased that all those blog posts and all that hard work has paid off into something amazing.
Also, because we are now over the 3-year mark, I decided to do a compare for January of the previous year. As you can see its quite an increase. In fact, our traffic is 144% up!
Here are our top 10 traffic sources for RecipeThis.com during January 2019:
What I have a problem with is the decrease in Google traffic. While Pinterest has continued to grow, thanks to my personal Pinterest strategy, Google has not. I would love to see Google transform more in 2019.
But me and my Google relationship goes like this:
- I have a great idea and I make an amazing blog post
- Someone that has been around 8+ years copies the idea
- They rank above me in Google
- The people that admire the 8+ years bloggers now also copy it
- I go from position 1 to the second page of Google
Pinterest doesn’t do this and that is one of the reasons why my Pinterest keeps growing and my Google keeps slightly decreasing. I then have another great idea and my traffic grows some more and over all I have a big tug of war going on.
Hopefully one day Google will give priority to original work or those with the original success.
I know some bloggers have complained a lot about this happening to them and I have to say you’re not alone. Eventually these bloggers will run out of steam and soon your blog will have years of authority too.
The best advice I could ever give you, if you want to be a full time blogger, is to keep blogging. So many bloggers take long breaks in between posts and the more blog posts you have, the more keywords you can be ranking for and the more social shares you could be getting.
I like to get ahead with my blogging and be a little ahead so that I don’t feel like I am drowning in blog posts to get written up.
As I write this, I have 8 posts left to do for February and we are cracking on with the recipes for March and April. Our content calendar is planned out for most of 2019 now and its nice to have it all planned and researched and ready for the practical.
We also plan to have some decent time off over summer and enjoy the sunshine and that means working hard now!
If you want to have some time off at certain times, try to get ahead.