Food Blogging Traffic & Income Report for September 2018. Watch over my shoulder as I show you how to increase traffic and improve your income on your food blog.
If you’re a food blogger then I am sure you have been waiting patiently for this moment to arrive…..and it is finally here….QUARTER FOUR.
In other words, the time of the year when food bloggers make the most MONEY! Brands have space in their budget for last minute sponsored content orders, advertising networks pay MORE and the world is focused on the busy shopping period of Black Friday and Christmas.
We have that same affect too.
Our traffic starts its mad climb in October, then a bit more in November and like a Christmas present from Google we hit crazy traffic levels on Christmas Day right through until early February. Then we drop, then we drop some more and then some more. Then come the summer you look depressed each time you look at your Google Analytics. Then in September you have hope again as your traffic starts to climb again!
Like any business though, you have your high season, medium season and low season and as our food blog gets closer to its 3rd birthday, we have started to respect this and not let it upset us too much!
Plus of course there is the income. The income is at its best in late December and January and then much less for the rest of the year, though over the year it still earns more than what a just qualified chef would.
How To Start A Food Blog
Would you like to join me and be a full-time food blogger too? Would you like to take photos of your delicious food, talk and breathe food like I do?
Then check out our free guide showing you how to start a food blog:
Or get the PDF version and be part of my how to start a food blog newsletter and always be in the loop when I share new food blogging tips and stories:
Are You An Income Report Addict?
I have only ever read the odd income report until recently. I was always the one that wrote them and never the one that read them, well that is until now. I get featured in a lot of income report roundups and I decided to look at a few other ones.
It made me realise what I liked/disliked about other income reports and what annoyed me most was:
When they market themselves as earning $15,000 a month, when after expenses it is really $9,000. To me those ones always come across as dishonest. Because if you are throwing all those ads at the traffic or at a sales page, its not a true reflection of their food blogging income. When we declare our income its based on our income not our turnover.
Or when they are very vague about their income. When I read income reports I want to know what affiliate programmes are working for them, or what their product is that they are selling. Too little information really turns me off. Some of them are so vague you wonder how much honesty is involved.
Or when they just STOP. Some only do them for a few months, others last just one month and then some that really excite me stop after a year.
From a plus point it is nice to see a good mix in income and to see what else people are doing. I did enjoy income reports the most that were in the finance and the travel niche. Though don’t worry, I’m too passionate about food to go into finance or travel!
Our Food Blogging Income During September 2018:
- Adsense = $914.94
- Amazon Associates = $546.16
- Clickbank Ebook Sales = $503.53
- Ezoic = $172.61
- Product Samples = $140.00
- Draft2Digital = $73.41
- Kindle = $60.78
- Google Play = $31.57
- ButcherBox = $25.00
Total Revenue = $2468.00
Our Food Blog Expenses During September 2018:
- Hosting = $112.12
- WP Recipe Maker = $91.31
- Aweber = $49.00
- Canva = $12.95
- Bluburry = $12.00
- Buffer = $10.00
- Microsoft Office = $10.59
- NameCheap = $7.58
Total Food Blogging Expenses = $305.55
This leads to a total food blogging income from Recipe This For September 2018 of $2162.45.
I have been selling my ebooks for a long time now with Draft2Digital and with Kindle. They always sell and its totally hands free without having to do anything my end. In fact, you would go as far as to say that it is 100% passive.
But I have a big problem with it and that is that it earns me peanuts.
That is because not only is the cut taken by Draft2Digital and Kindle so BIG but its associated with cheap $2.99 ebooks and is never going to make you rich, well unless you have millions and millions of page views a month.
So, we made the decision to return to ClickBank. We used Clickbank a long time ago and long before we even thought about having a food blog. It is associated mainly with big selling diet products but is a great place to sell your ebooks that rarely gets a mention.
You can run your affiliates through it, you can get paid by direct deposit every week and they take paypal along with all the usual cards.
Customers also get a 60-day money back guarantee meaning that the conversion rates is often better, due to customers peace of mind.
We went back to Clickbank before our summer holiday and have been slowly working on it. Now all our main content upgrade products are now on there (some are also on Kindle) but the promotions through our site lead to Clickbank now and not the Kindle.
It hasn’t done its first full month yet…but instead of the $112 a month it was averaging it made $503.53 this month, plus as it was a partial month we are projecting an average of $1000 a month.
We haven’t had a big drop in Kindle sales, so it is like we have added a new $1000 a month income stream.
MediaVine Now Pays By Direct Deposit
As many of you know, we don’t run Mediavine ads on our site and we often get asked why.
There were always 3 reasons:
- Too many ads on posts
- Only paid by Paypal
Well one of those reasons has changed and they now pay by direct deposit, so we decided to look into it again.
What we realised from reading income reports and chatting to people, is that the high earners do so due to the video content and a lot of ads on their posts. Two things we would never be happy to do. This would mean that we would expect to earn a little more, but not a lot more. Plus, with Christmas coming up, we would have a long wait until we received our first payment.
So, we went to Ezoic instead. They are Google approved as well and basically optimise your Adsense that you have already and give you a slightly better return, but with less ads. My biggest requirement is less ads so that I can provide an amazing service for my customers.
Its early days with Ezoic as we have not been with them long at all, but they do have a good reputation, are Google approved and have been around for a long time.
Recipe This Blog Traffic September 2018
We got just short of 350,000-page views in September. The traffic is slowly starting to improve, and we are finding that Pinterest is our top performer at the moment.
Here are our top 10 traffic sources for RecipeThis.com during September 2018:
For the first time in a long, long time we received 100,000 sessions just from Pinterest this month. I love Pinterest and remember when I first had an account on my old diet blog having to get an invite from a friend, as it was that weird to join!
SEO is starting to grow again now ahead of the winter traffic searches and each Sunday (our highest day of the week) is better than the Sunday before.
Here is our SEO traffic from Google Webmaster Tools account:
I love SEO and my favourite part is when I am watching Netflix on an evening with Dominic. He will be on his phone and filling me in on who is on the site, what people are searching for and it always gives us a good giggle. Especially when someone has mis spelt something and you end up with an awkward word.
If you work on SEO and don’t give up, you can get some brilliant results from it and it will grow more and more over time.
We are on that mad rush to get everything done before Christmas season. To get a new digital product launched, to get the rest of the years content scheduled and so much more. Sometimes it feels like there is not enough hours in the day, to get it all done!