Welcome to our 25th food blogging and income report for November 2017.
Last month on the blogging and income report we talked about not having all your eggs in one basket. But there is another part of it that we simply don’t talk about enough.
That is……. making our income work for our individual needs. We read other people’s income reports and think to ourselves X earns X from their food blog with X and why don’t I? what am I doing wrong? Why aren’t I getting as much traffic as them and I have been doing it for X amount of time.
It’s the danger we have when in the world of blogging, as we like to compare too much, and we are often different to each other with different traffic sources and locations.
Here are a few examples of this:
MediaVine Vs Adsense
So a lot of my fellow food bloggers are on MediaVine and I had a bad experience with it. We also got involved in MediaVine when they were at their initial stages and they might well have improved since then.
I also notice that some blogs running on MediaVine have excessive ads and others have hardly any. Plus if you see a blog with these excessive ads you’re likely to think every blog is like this with them. There is also the issue that if you have traffic from certain countries it can be hard to monetise making it perfect
Chicory Recipe Ingredients Vs Amazon Affiliate Programme
Now this is a huge deal for a lot of food bloggers. You either use the ingredients button on your recipes through chicory or you run the Amazon affiliate programme.
With chicory it is simply a plugin that runs on your blog where people can source their ingredients and you get paid a commission. We ran it for a while on our blog and made about $0.50 in a week and it put us off.
However, we added the ingredients with Amazon affiliate links instead and wow we made $694 from it last month.
A BIG difference.
But it works particularly well for us as Americans often don’t know the ingredients very well, so tend to click through and buy. Yet if we just had a UK audience then this would never happen and would be a lot lower.
So just think about your audience and what would bring you the best income and help your readers at the same time.
Amazon Vs Commission Junction
There are of course lots of affiliate programmes out there and its always down to what you are likely to see the best conversions with. We will be working better in affiliate programmes next year and working with ones that we feel will convert better.
Check what works and then look at rinse and repeat.
There are so many places that you can be selling ebooks. Nothing says that you must sell them on the Kindle or that you must sell them on EJunkie. The choice is yours. Just go when you can get the most out of it.
Then secondly think about where your affiliates are and if you want affiliates do they like the platform that you’re selling on?
For example, I hate receiving PayPal payments with a passion. You have a good month and BANG they suspend your account and tell you that you can’t have your money for 6 months unless you sue them!
So, I keep affiliate income with people that use PayPal to a minimum.
But I love Clickbank, Draft2Digital, Google Play & Kindle for selling ebooks and affiliating them as I feel safe. Just like I don’t like affiliating products on ShareaSale or EJunkie as they have a habit of not paying out and not tracking properly.
Our Food Blogging Income During November 2017:
- Sponsored Content = $4817.55
- Monumetric = $1111.37
- Google Adsense = $490.82
- Amazon Associates = $799.26
- Amazon CPM Ads = $351.63
- Kindle = $235.29
- Free Products = $305
- Draft2Digital = $48.28
- Google Play = $20.08
Total Revenue = $8178.28
Our Food Blog Expenses During November 2017:
- Virtual Team = $330.75 (read here how I outsource to the Philippines)
- Knownhost = $67.50
- Hosting= $58.65
- Screenshot Monitor = $49.25
- Fox Push = $49.00
- Cloudflare = $20.00
- Screenshot Software = $15.00
- Canva = $12.95
- Bluburry = $12.00
- Buffer = $10.00
- Nekkra UG = $5.00
Total Expenses = $630.10
This leads to a total income from Recipe This For November 2017 of $7549.18
You’re probably wondering how sponsored content is so much higher than last month and what I was talking about that I was going to share this month.
Well I was hacked. Not just hacked a little but a lot. All of a sudden, we had 250,000 emails going out on our server without us even knowing about it. We woke up to 10,000 emails already been sent from our email address with the rest of them all sat in the outbox.
I contacted our host which was Knownhost at the time and they stopped them all going out and we thought that was the end of the matter.Read How @recipe_this_made money from their food blog last month From Food BloggingClick To Tweet
Fast Forward 6 Weeks….
And we find out that they should have told us that our email addresses would be blacklisted due to spam and all the responses we had done, for people interested in sponsored content had in fact bounced.
So, all those sponsored contents that we would have earned money for, were forgotten about. We estimate that we lost out on approximately 3000€ of orders because of the mistake by one assistant with our hosting company.
We then found out that there was a lot of breaches on KnownHost so we transferred out to to a different hosting provider as soon as we could. There was no way we were staying with a host that allows hacking and that doesn’t even bother to tell us that our emails don’t work.
It must have also been the smoothest hosting move ever and they transferred us from our VPS with Knownhost to their VPS in just 1 day.
Recipe This Blog Traffic November 2017
I love seeing my traffic grow. I love to see my SEO positions improving and I love that my traffic is stable and that if I went a month without blogging that I would still have a passive income and passive traffic.
Here is our traffic for November 2017:
Here are our top 10 traffic sources for RecipeThis.com during November:
As you know RecipeThis.com is all about recipes focused around kitchen gadgets and during the month of November it was the 3 main gadgets that ruled:
- The Instant Pot
- The Airfryer
- The Soup Maker
And if you think about it, these are all gadgets that are associated with the comfort foodie calendar and do best between October and March. We found that last winter we had a big rise in traffic in November, then it went dead as people planned Christmas and then from Boxing Day onwards it was like traffic crazy. So we are hopeful for another big traffic rise between Christmas & New Year.
Here is our SEO traffic from Google Webmaster Tools account:
I will let you into a secret with my SEO. SEO can be difficult to understand. It can be difficult to get SEO. All you can truly do is work on good content, get your keywords in your content and hope for the best.
It is believed that social shares play a big part on it and I agree. But you can’t argue with facts and this is a couple of facts for you about my traffic:
- My highest traffic post for search engine traffic has just 150 social shares and went to number #1 last Christmas with just 17 shares.
- My highest social shared content is not on page #1 in the search engines
Now that is interesting, isn’t it?
If you think you are just not getting SEO right, then read that and think about us!
Can you believe the year is nearly over and that a new one will soon be coming around? I am really excited about Christmas, family time and starting of “the January let’s get lots of traffic month”. Last January was our very first 200,000 page views month and we can’t wait to see what we achieve this time in January.
As well as this we are doing a lot of new and exciting new features starting in 2018 and we will be announcing it on the blog on New Years Eve so watch this space….