Food Blogging Traffic & Income Report for year 3. Watch over my shoulder as I show you how to increase traffic and improve your income on your food blog.
Even though I do my monthly income reports, I love doing my yearly income report more. It’s a much better reflection of our income from our food blog as it shows the downtime from low season, mid-season and the wonderful high paying high season.
Plus, it shows that your food blog is growing and expanding over time and it doesn’t feel like it’s running on slow.
Instead of running an annual income report from January to December, we run ours from November to October. This is because we started recipethis.com in the November so it allows us to show the true reflection of another year of blogging.
This yearly income report is also going live 3 years and 1 day to the day we published our first recipe.
How To Start A Food Blog
Would you like to join me and be a full-time food blogger too? Would you like to take photos of your delicious food, talk and breathe food like I do?
Then check out our free guide showing you how to start a food blog:
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Our Food Blogging Income During Year 3:
- Monumetric = $21,659.98
- Sponsored Content = $12,948.17
- Amazon Associates = $8951.54
- Product Samples = $6,259.00
- Adsense = $6016.22
- Ezoic = $2946.89
- Amazon CPM Ads = $2,324.42
- Kindle Ebook Sales = $2185.70
- Clickbank Ebook Sales = $1810.95
- Draft2Digital = $1053.29
- Google Play = $396.33
- ButcherBox = $75.00
- Once A Month Meals = $30.00
Total Revenue = $66,657.49
Our Food Blog Expenses During Year 3:
- Virtual Assistants = $2,444.75
- Hosting = $1081.34
- Aweber = $312.00
- Fox Push Notifications = $245.00
- Screenshot Monitor = $200.26
- Bluburry = $144.00
- Microsoft Office = $148.26
- Tailwind = $119.88
- Buffer = $120.00
- Canva = $116.55
- Cloudflare = $100.00
- Cache Plugin = $99.00
- WP Recipe Maker = $91.31
- Facebook Ads = $85.62
- Thrive Leads = $67.00
- Adobe = $61.08
- In Pixio = $39.76
- Nekra UG = $30.00
- Name Cheap = $28.06
- Rafflecopter = $26.00
- Image Crushers = $19.99
- Rackspace = $10.97
- Board Booster = $5.00
Total Food Blogging Expenses = $5595.83
This leads to a total food blogging income from Recipe This For 2018 of $61,061.66
Year 2 Vs Year 3
The first thing I did after checking the numbers was to see how it compared to our year 2 income report from last year. A time when we had less traffic and to see how the income was made up.
Interestingly, considering we had less traffic we made more from sponsored content, yet here we are in year 3 having given up doing any more sponsored content!
Year after year, it shows that brands will send you samples if you ask, even without expecting anything big in return. A promise of a tweet if you loved the product is often all they ask. So, if you’re a mummy blogger and you have a Christmas present list for your kids remember that! Just like as a food blogger, if you want a new slow cooker, then go and ask for one!
From an expenses point of view its amazing how many expenses I have there, that I regret paying for and wish I hadn’t bothered with.
Aweber must be the worst. Not that there is anything wrong with Aweber! Its just that I have been so busy with other parts of the blog that I haven’t focused on my list but need to. Looking at how much I have spent without a ROI makes me realise I need to get moving with it.
Fox Push Notifications was the first notifier we used and overpriced with terrible service. It turns out that there is a free service out there that has better customer service and we now use it. Its this one.
We signed up for Adobe and it never works and nearly always crashes our laptop. Instead we have moved to Inpixio which costs less and is a beginner’s dream.
Cloudflare is a nightmare too. It never works and instead displays their page when your site is live.
Thrive look fantastic with their sexy website but in reality are rather hard to use and the plugin always seems to interfere with another one. It’s brought our site down after a update so we decided to get rid.
Recipe This Blog Traffic Year 3
Wouldn’t it be nice to have a blog that gets over a million page views a year, well that’s what we said when we started recipethis.com and we achieved 5,381,398 for the year.
That means that as our blog turns 3 we have had fantastic growth and it will continue to grow right into this year.
Here are our top 10 traffic sources for RecipeThis.com during Year 3/2018:
We have had a few months where Pinterest has been higher in the traffic than Google and vice versa. Looking at it over the year they have both averaged at 1.1 million sessions. Thanks to the huge viral boosts that we had over Thanksgiving, Christmas and a small viral spike in February keeps Facebook not too far behind.
I also don’t bother as much now with recipe sharing sites as I have found the traffic from them isn’t as good as it once was. I just stick to a few select ones and don’t bother with the rest. But even the ones I still with are not earth shattering amounts and Oh My Veggies is the highest for traffic and stands at number #20 of my top sources of traffic.
If you’re starting out and want to grow your traffic on your food blog then I recommend starting with Pinterest, Google, Facebook & getting yourself on other peoples blogs. If you ask many bloggers I am sure they would say this was the majority of their traffic anyway.
We all talk that the hardest part is to make it to year 3. Quite often with food blogs you see that they have given up with food blogging in the first 6 months. It looks so sad, when you see good quality food blogs just sat there lonely with no new food blog content added.
I remember one blog that was doing exceptionally well in SEO and then she just stopped, Google kept her at the top for a while, but I noticed on a recent update she had lost loads of front-page positions.
The saddest thing was that she ranked for some huge traffic keywords and should be making a small fortune now!
So, don’t waste the moment, carry on and enjoy food blogging!
For us, its all about rinse and repeat as we enjoy our next year at RecipeThis.com.